Wells Fargo’s ‘Together Experience’ tour gives visitors the opportunity to experience the newest virtual reality technology from Oculus, for free. Assisted by Wells Fargo representatives and cheered on by friends, participants navigate the Virtual Maze Challenge while wearing an Oculus Rift Development Kit 2 virtual reality (head set) and standing on a WizDish ROVR locomotion platform. The goal of the game is for participants to collect as many gold coins as they can before time runs out. All participants receive a prize.
In addition to experiencing cutting-edge virtual reality technology for free, attendees can enjoy the Wells Fargo’s Together Photo Op to capture photos and the Together Testimonial booth to record videos of themselves to share on their favourite social networks.
The experience is crafted by psLIVE part of the Dentsu Aegis Network the world’s largest brand agency which is leading the way in the use of digital media and immersive virtual reality.
Brad Lambert Director at psLIVE said “We have worked with teams across the world to produce the Virtual Maze Challenge and the WizDish ROVR was the perfect fit for our ambition to allow people to run and gather prizes in a virtual world. Participants are having fun and come away with real memories and great feedback.”